Should your visitors feel relaxed or curious? Secure or rushed to take action? Also, don’t rely solely on color associations and consider the context, such as your industry, culture, and so on.įor example, Greenlist uses green as the main color to represent that it’s safer for ecology, white color comes second, and salmon helps highlight accents. Decide what emotions you want to trigger in users and how to portray your brand and then find colors that perfectly transfer this meaning. To do that, consider color psychology and context. However, you may decide to incorporate more colors and change the game. To create a well-balanced color scheme, many websites follow the 60/30/10 rule: 60% of your website color is for primary color, 30% is a secondary color and 10% is an accent color. So, how do you pick colors so that they enhance user experience and strengthen branding on your site? The choice depends on what emotions you want to trigger and what results you want to achieve. A well-thought-out color scheme can lead the user through your website and make sure they take the desired action, as it will trigger emotions and influence users’ decisions. Raise User Engagementīesides making text more readable, creating brand awareness, and shaping user perception, colors can also increase user engagement. You can highlight your CTA button with a bright color to grab attention. In general, the more an element stands out, the more users are likely to notice it. You can use color to draw readers’ attention to particular elements, such as buttons, value statements, etc. Thus, 93% of shoppers value color and appearance more than other aspects when they decide to purchase, while 85% of consumers consider color to be the primary factor. On the other hand, they can trigger certain emotions, which many brands efficiently use in their marketing strategy and design. Coca-Cola uses red across promotional channels Influence Visitor PerceptionĬolors are one of the easiest aspects of design to understand as they are processed by the human brain right away. One such example is Coca-Cola’s red which is used within ads, official website, and other assets and unmistakably associates with the brand. Make marketing materials consistent by using your color scheme for your website and it will create associations between your business and your audience. It will also show users they’ve come to the right place when they visit your site again. And color can increase your brand recognition by 80%. How so? Users aren’t likely to convert on their first visit to your website, but they need to remember your brand to come back and subscribe or book. Reasonable choice of color will contribute to brand recognition. For that, you need to create the right color contrast between the text and the background so that people can easily read the text without experiencing eye strain.Ī classic example is black text against a white background, which creates enough color contrast and puts the spotlight on the text. Good color choice will make your content more readable. Here are some benefits of developing a color palette for your blog design. A good color combination makes your website legible, eye-catching, and recognisable, while an unfortunate choice will create a bad user experience and increase bounce rate. Essentially, a website color palette is a combination of colors that webmasters choose for their website design.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |